TAG Homepage Directions — Aspen + ClearChoice
Four groups, one per surface — open a group for every built concept, organized most-recent first. Aspen = value/convenience + Tantrum look-and-feel on the Warby structure. ClearChoice = Momentum DS on the same structure (no Tantrum).
Concept exploration for internal review. Not a live property. Final needs approved brand photography (Aspen: Tantrum/Redscout · CC: Brandfolder). Nothing to the client without sign-off.
Aspen Dental — Website
Organized most-recent first — newest wave: Aspen WEB — approved copy, 6 look-and-feel options (Rafeh Teams skeleton + email rules).
7 waves · 51 options · newest: Aug 15
Aspen Dental — App (Home)
Organized most-recent first — newest wave: Aspen APP — approved copy, 4 Home options.
5 waves · 34 options · newest: Aug 15
ClearChoice — Website
Organized most-recent first — newest wave: ClearChoice WEB — Erin's 2 combo versions.
3 waves · 12 options · newest: Aug 14
ClearChoice — App (Home)
Organized most-recent first — newest wave: ClearChoice APP — Celebration-hero elevation (5).
3 waves · 15 options · newest: Aug 14
Reference — design-direction dossiers
NABEEL — HEAD OF UX
Feedback · Do's & Don'ts
STACEY — TANTRUM AGENCY
Aspen creative direction · Do's & Don'ts
Feedback · Do's & Don'ts
Nabeel (Muhammad Zeeshan) — UX Feedback
Every do/don't Nabeel gave us, aggregated across Figma comments + Gmail + Drive + Teams. Verbatim & sourced.
18 do's · 12 don'ts · 8 questions · 35 Figma comments
Aspen creative direction · Do's & Don'ts
Stacey Smith (Tantrum) — Aspen Creative Direction
Aspen's visual north star ("Stacey = Rafeh"): palette, type, the "Ask Aspen" concept + 3 decks, photography, and her do's/don'ts. Aggregated from her decks + Gmail + Drive + calls. Verbatim & sourced.
Creative-direction dossier · Aspen only