TAG Homepage Directions — Aspen + ClearChoice
Four groups, one per surface. Every Home concept is consolidated into a small set of distinct design directions — open a group for its side-by-side differentiation matrix and every built option. Aspen = value/convenience + Tantrum look-and-feel on the Warby structure. ClearChoice = Momentum DS on the same structure (no Tantrum). Aspen web options also carry a Nathan-doc copy variant.
Concept exploration for internal review. Not a live property. Final needs approved brand photography (Aspen: Tantrum/Redscout · CC: Brandfolder). Nothing to the client without sign-off.
Aspen Dental — Website
Every Aspen website Home concept, consolidated into distinct design directions.
8 distinct directions · 15 built options · lead: Faithful Port (the anchor)
Aspen Dental — App (Home)
Every Aspen app Home concept, consolidated into distinct directions.
8 distinct directions · 15 built options · lead: Faithful Editorial Port (the DIK5 web treatment as app Home)
ClearChoice — Website
Every ClearChoice website Home concept, consolidated into distinct directions.
8 distinct directions · 10 built options · lead: First Look preview-led ("See it before you decide")
ClearChoice — App (Home)
Every ClearChoice app Home concept, consolidated into distinct directions.
7 distinct directions · 10 built options · lead: Plan Tracker Home (YOU ARE HERE)
New — DIK5 native × Nathan copy × Stacey photos only
Aspen WEB — DIK5 × Nathan copy × Stacey photos
DIK5's native look only (navy #0F1F35 + action-blue #1743D7 + white/gray, Figtree) × Nathan's verbatim homepage copy × Stacey's PHOTOS ONLY — nothing else from Stacey (no pink, cream, Besley, or Ask-Aspen). Copy off-image · TAG family footer.
5 versions · lead: 1 · Faithful Port
Aspen APP — DIK5 × Nathan copy × Stacey photos
Same 5 versions as app Home screens. DIK5's native look only × Nathan's verbatim copy × Stacey's PHOTOS ONLY — nothing else from Stacey. Glass tab bar · no cost/insurance/financing on Home.
5 versions · lead: 1 · Faithful Port
Reference — design-direction dossiers
NABEEL — HEAD OF UX
Feedback · Do's & Don'ts
STACEY — TANTRUM AGENCY
Aspen creative direction · Do's & Don'ts
Feedback · Do's & Don'ts
Nabeel (Muhammad Zeeshan) — UX Feedback
Every do/don't Nabeel gave us, aggregated across Figma comments + Gmail + Drive + Teams. Verbatim & sourced.
18 do's · 12 don'ts · 8 questions · 35 Figma comments
Aspen creative direction · Do's & Don'ts
Stacey Smith (Tantrum) — Aspen Creative Direction
Aspen's visual north star ("Stacey = Rafeh"): palette, type, the "Ask Aspen" concept + 3 decks, photography, and her do's/don'ts. Aggregated from her decks + Gmail + Drive + calls. Verbatim & sourced.
Creative-direction dossier · Aspen only