ClearChoice — App (Home)
Every ClearChoice app Home concept, consolidated into distinct directions. Momentum DS, glass tab bar, First Look motif, no cost/balance on Home. 10 built options → the directions below.
Demonstration concepts for review — not a live ClearChoice property. Imagery labeled concept/demo; final needs approved brand photography. Every option keeps its full render + live page.
At a glance — what makes each direction different
| Direction | Hero strategy | Home / page structure | Brand-palette emphasis | Distinctive move | Best for |
|---|---|---|---|---|---|
| Plan Tracker Home (YOU ARE HERE) LeadThe only direction whose Home IS the treatment plan itself — a 4-stage in-treatment stepper (consultation -> 3D scan/plan -> placement -> final smile) with a YOU ARE HERE pin and stage-scoped actions, versus every other direction anchoring on a module (preview, appointment, team, proof). | Greeting + 'your plan is in motion' copy over an editorial photo, immediately followed by the full treatment-plan stepper card with YOU ARE HERE and a next-step row. | Plan stepper leads -> 'For this stage' contextual utility rows (message care team, prep, financing-via-lenders info, warranty) -> First Look band -> proof. | Warm cream/Foundation surfaces, navy #123073 type; Momentum #276AFF rationed to the stepper's active node + 'View today's step' CTA. | Stage-aware Home: the 'For this stage' action list changes with where the patient is in treatment — daily-open utility with zero dollar figures. | In-treatment patients; the strongest answer to 'why does this app exist' under Rule 11. |
| First Look preview-ledThe only direction that makes the First Look smile-preview the hero object — a 3-step snap/preview/bring-it-in module above the fold with an explicit 'nothing to buy in this app' honesty band — where all other directions relegate First Look to a mid-page band. | First Look module as hero: patient photo + numbered 01/02/03 preview steps + 'Start my First Look' CTA, honesty band directly beneath. | First Look leads -> navy 'Book a free consultation' honesty card -> proof strip (20+ yrs / warranty / one team) -> solution rows -> 3D-scan editorial -> testimonial. | Light cream ground with a full-bleed navy #123073 consultation card as the one dark moment; Momentum blue only on the booking CTA. | The honesty band ('No cost, no obligation. Scheduling only — nothing to buy in this app') fused to the preview — curiosity converted into a consult without commerce pressure. | Pre-consult prospects; highest-curiosity acquisition surface and the most ownable ClearChoice motif. |
| Consultation utility (appointment-first)The only direction that leads with the logistics of a real upcoming appointment — a NEXT CONSULTATION card with confirm/directions plus what-to-expect prep — pure scheduling utility, unlike Transformation's journey narrative and Plan Tracker's in-treatment stepper. | Greeting + NEXT CONSULTATION appointment card (date/time/center, confirm + directions buttons, no cost anywhere). | Appointment card leads -> what-to-expect consultation prep -> care-team/solution rows -> First Look band. | Neutral warm surfaces, navy headers; Momentum blue reserved for the confirm/appointment actions. | Treats the app like an airline app for your consult — confirm, directions, prep — the most immediately useful pre-visit surface. | Booked patients between scheduling and their first visit; the lowest-risk, most conventional utility play. |
| Transformation journey narrativeThe only direction that frames the pre-treatment path as an emotional transformation story — a 4-step consultation-journey map (Smile Check -> Consultation UP NEXT -> First Look -> treatment plan) — narrative arc first, versus Consultation-utility's bare logistics card and Plan Tracker's in-treatment stepper. | Warm greeting + 'New Smile, New Start' transformation copy over lifestyle photo, then the consultation-journey stepper with the booked visit marked UP NEXT. | Journey stepper leads -> First Look band -> patient stories -> informational ways-to-pay band -> messages/profile tiles. | Cream-dominant with dusty warm accents on the stories/ways-to-pay bands; Momentum blue on 'View my consultation' only. | Recasts the booked consult as step 2 of a personal transformation arc rather than an appointment to manage — the 'new smile, new start' voice made structural. | Emotionally-invested new patients; the strongest brand-voice expression of transformation. |
| One Team care-team forwardThe only direction whose centerpiece is the people — named provider rows (prosthodontist, oral surgeon, on-site lab) under a 'one team, one location' claim — selling the integrated-care model itself rather than a task, a preview, or proof. | Editorial center-interior hero + 'every specialist you need, in one place' claim, then tappable provider-role rows. | Care-team roster leads -> one-location/one-roof editorial -> solution rows -> First Look band -> proof strip. | Navy authority headers over warm neutrals; Momentum blue on the single consult CTA; photography does the warmth. | Provider rows as the primary interactive object — 'doctor, surgeon, and lab under one roof' turned into the Home UI. | Trust-driven skeptics comparing ClearChoice against fragmented general-dentist referrals. |
| Reassurance & proof forwardThe only direction that leads with confidence artifacts — a Lifetime Warranty assurance chip (no dollar figure) and clearly-labeled testimonials ('Reassurance, in their words') — emotional de-risking through evidence, distinct from One Team's people-first pitch and Transformation's narrative arc. | 'Feel sure about your smile again' emotional headline + Lifetime Warranty chip pinned in the hero, single Momentum booking CTA. | Assurance hero leads -> proof strip -> care-team support rows -> First Look band -> labeled patient-story testimonials -> questions/call band. | Warm Assured/cream ground, navy testimonial typography; Momentum #276AFF on exactly one CTA (the most rationed use in the set). | Warranty-as-hero-chip plus honestly-labeled ('illustrative story') testimonials — proof discipline as a design feature. | Anxious, high-consideration patients where fear of regret is the main conversion blocker. |
| Straightforward one-next-step (affordability-transparent)The only direction that puts financing transparency on Home — an explicitly-badged 'Financing INFO ONLY' band (third-party lenders, no figures, Rule-11-clean) under a single 'here is your one next step' consult card — plain-dealing convenience versus every other direction's emotional or utility lead. | Greeting + 'Here is your one next step' with one dominant Book-my-consultation card ('No cost, no obligation') and a call-your-center fallback. | One-next-step consult card leads -> INFO ONLY financing band -> 'One clear path' 3-step overview -> handy-things utility rows (find a center, First Look, message team). | Cream ground with a dusty-pink financing band as the visual signature; Momentum blue on the single booking CTA. | The badged INFO-ONLY financing card — addresses the affordability question head-on without ever showing a number, uniquely walking the Rule 11 line. | Price-anxious prospects who bounce when cost is unaddressed; the value+convenience voice made literal. |
The directions in detail
Plan Tracker Home (YOU ARE HERE) Recommended lead
The only direction whose Home IS the treatment plan itself — a 4-stage in-treatment stepper (consultation -> 3D scan/plan -> placement -> final smile) with a YOU ARE HERE pin and stage-scoped actions, versus every other direction anchoring on a module (preview, appointment, team, proof).
A9 · Plan Tracker Home Best exemplar
First Look preview-led
The only direction that makes the First Look smile-preview the hero object — a 3-step snap/preview/bring-it-in module above the fold with an explicit 'nothing to buy in this app' honesty band — where all other directions relegate First Look to a mid-page band.
A7 · First Look Preview Home Best exemplar
3 · See Your New Smile
Consultation utility (appointment-first)
The only direction that leads with the logistics of a real upcoming appointment — a NEXT CONSULTATION card with confirm/directions plus what-to-expect prep — pure scheduling utility, unlike Transformation's journey narrative and Plan Tracker's in-treatment stepper.
A6 · Consultation Utility Home Best exemplar
2 · The Implant Experts
Transformation journey narrative
The only direction that frames the pre-treatment path as an emotional transformation story — a 4-step consultation-journey map (Smile Check -> Consultation UP NEXT -> First Look -> treatment plan) — narrative arc first, versus Consultation-utility's bare logistics card and Plan Tracker's in-treatment stepper.
1 · New Smile, New Start Best exemplar
One Team care-team forward
The only direction whose centerpiece is the people — named provider rows (prosthodontist, oral surgeon, on-site lab) under a 'one team, one location' claim — selling the integrated-care model itself rather than a task, a preview, or proof.
A8 · One Team Home Best exemplar
Reassurance & proof forward
The only direction that leads with confidence artifacts — a Lifetime Warranty assurance chip (no dollar figure) and clearly-labeled testimonials ('Reassurance, in their words') — emotional de-risking through evidence, distinct from One Team's people-first pitch and Transformation's narrative arc.
A10 · Reassurance Home Best exemplar
4 · Care & Confidence
Straightforward one-next-step (affordability-transparent)
The only direction that puts financing transparency on Home — an explicitly-badged 'Financing INFO ONLY' band (third-party lenders, no figures, Rule-11-clean) under a single 'here is your one next step' consult card — plain-dealing convenience versus every other direction's emotional or utility lead.
