TAG Homepage Directions — 5 options × 4 surfaces
Aspen & ClearChoice · Website & App · 20 concept directions for morning review. Aspen = value/convenience + Tantrum look-and-feel on the Warby structure. ClearChoice = Momentum DS on the same Warby structure (no Tantrum). All passed the adversarial review-loop; photo asset-holds flagged.
Concept exploration for internal review. Not a live property. Final needs approved brand photography (Aspen: Tantrum/Redscout · CC: Brandfolder). Nothing to the client without sign-off.
Aspen Dental — Website
Value + convenience ("barriers") × Tantrum look-and-feel × Warby structure
5 directions · lead: B · Real Smiles
Aspen Dental — App (Home)
Same 5 directions as Home screens · glass tab bar · honest to Rachel API doc · no cost/balance
5 directions · lead: B · Real Smiles
ClearChoice — Website
Momentum DS (navy #123073 + Momentum #276AFF ~5%) × Warby structure · NOT Tantrum
5 directions · lead: 4 · The Smile That Changes Everything
ClearChoice — App (Home)
Momentum DS · glass tab bar · First Look motif · rule-11 clean (no cost/balance on Home)
5 directions · lead: 2 · The Implant Experts
Aspen WEB — 10 plays off the Warby-Beauty design Rafeh liked
Off Figma DIK5 "Aspen App — Warby Beauty Option 1": "breaking down barriers" convenience · copy off-image · TAG family footer · Stacey/FUSED colors
5 directions · lead: 01 · Faithful Port
ClearChoice WEB — 5 more options (wave 2)
Warby structure in ClearChoice Momentum brand (navy #123073 + Momentum #276AFF · Urbanist/Poppins · warm Assured/Foundation/Resolve) · copy off-image · TAG family footer (CC leads) · no "Day One" · financing via third-party lenders only
5 directions · lead: W9 · See The Difference
ClearChoice APP — 5 more Home screens (wave 2)
Warby structure in Momentum brand · glass tab bar · First Look motif · NO family band on Home · NO cost/balance/eligibility on Home · honest to CC scheduling
5 directions · lead: A9 · Plan Tracker Home
Aspen APP — 10 Home screens off the Warby-Beauty design
Off Figma DIK5 "Aspen App — Warby Beauty Option 1": "breaking down barriers" · copy off-image · glass tab bar · no cost/balance · no family band on Home · Stacey/FUSED colors
5 directions · lead: 01 · Faithful Port
Feedback · Do's & Don'ts
Nabeel (Muhammad Zeeshan) — UX Feedback
Every do/don't Nabeel gave us, aggregated across Figma comments + Gmail + Drive + Teams. Verbatim & sourced.
18 do's · 12 don'ts · 8 questions · 35 Figma comments