TAG Homepage Directions — Aspen + ClearChoice

Four groups, one per surface — open a group for every built concept, organized most-recent first. Aspen = value/convenience + Tantrum look-and-feel on the Warby structure. ClearChoice = Momentum DS on the same structure (no Tantrum).

Concept exploration for internal review. Not a live property. Final needs approved brand photography (Aspen: Tantrum/Redscout · CC: Brandfolder). Nothing to the client without sign-off.
Aspen Dental — Website

Aspen Dental — Website

Organized most-recent first — newest wave: Aspen WEB — 10 de-cream versions (Nathan "too much beige").
6 waves · 45 options · newest: Aug 14
Aspen Dental — App (Home)

Aspen Dental — App (Home)

Organized most-recent first — newest wave: Aspen APP — 10 de-cream Home screens (Nathan "too much beige").
4 waves · 30 options · newest: Aug 14
ClearChoice — Website

ClearChoice — Website

Organized most-recent first — newest wave: ClearChoice WEB — Erin's 2 combo versions.
3 waves · 12 options · newest: Aug 14
ClearChoice — App (Home)

ClearChoice — App (Home)

Organized most-recent first — newest wave: ClearChoice APP — Celebration-hero elevation (5).
3 waves · 15 options · newest: Aug 14
Reference — design-direction dossiers
NABEEL — HEAD OF UX
Feedback · Do's & Don'ts

Nabeel (Muhammad Zeeshan) — UX Feedback

Every do/don't Nabeel gave us, aggregated across Figma comments + Gmail + Drive + Teams. Verbatim & sourced.
18 do's · 12 don'ts · 8 questions · 35 Figma comments
STACEY — TANTRUM AGENCY
Aspen creative direction · Do's & Don'ts

Stacey Smith (Tantrum) — Aspen Creative Direction

Aspen's visual north star ("Stacey = Rafeh"): palette, type, the "Ask Aspen" concept + 3 decks, photography, and her do's/don'ts. Aggregated from her decks + Gmail + Drive + calls. Verbatim & sourced.
Creative-direction dossier · Aspen only